About Us
Our Approach
No matter how unique a concept might be, our methods stay grounded. The OODA loop is a highly effective problem-solving strategy that we apply to every project.
O-O-D-A stands for observe, orient, decide, act. This is how we learn and continually improve. This is how we help you realize your goals and turn exciting new concepts into reality – on time, according to plan, as a team.
1 – Observe
Consultation & Concept Development
We work closely with clients to define objectives, assess feasibility, and map clear project pathways
2 – Orient
Design& Engineering
We translate ideas into build-ready plans, integrating creative design with practical engineering constraints.
3 – Decide
Fabrication & Production
From materials to assembly, we bring designs to life with precision and reliability.
4 – Act
Integration & Support
We oversee final deployment and long-term functionality, ensuring the solution works exactly as intended.
Collaboration, clarity, and careful planning guide everything we do.
Who We Work With
Our clients and partners are visionaries – artists, architects, engineers, and innovators who challenge convention and push what’s possible.
Technology
MIT Media Lab
Google
YouTube
Samsung
ABB Robotics
Universal Robots
BMW
VF Engineering
USC
Concept Overdrive
Cultural Institutions
National Gallery of Australia
Guggenheim Museum
Tate Modern
Serpentine Galleries
Stedelijk Museum
Luma Arles
David Zwirner Gallery
Sadie Coles Gallery
Gagosian Gallery
Hauser & Wirth Gallery
Lyon Air Museum
Corporate
Hudson Yards NYC
Caesars Palace, Las Vegas
Hilton Hotels
NFL Hall of Fame
SenovvA
Production Resource Group
Strong Hand Tools
Siegmund Welding Tables
Broadway
Hamilton
The Lion King
Avenue Q
Billy Elliott
Wicked
The Producers
Miss Saigon
Spiderman Turn off the Dark
Ghost Shakespeare in the Park NYC
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Testimonials
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Frank McDonald
IT Specialist
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Kelly Miller
Manager
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Melissa Paterson
Designer
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Gregory Tulson
Film Maker